Ada banyak pendapat mengapa Blacberry berjaya di Indonesia dan berhasil memakan share market Nokia selama hampir setahun ini.  Kalau diambil garis besarnya adalah karena Blackberry berhasil masuk dengan Momentum yang Tepat. Momentum inilah yang juga dipakai oleh Nokia pada akhir tahun 90 an ketika masuk dan menerjang pasar Indonesia maupun dunia pada waktu itu.

Momentum apa saja yang berhasil membuat Blackberry mengambil share market yang sudah dikuasai Nokia selama sepuluh tahun terakhir? Padahal boleh dikata, budget iklan yang dikeluarkan oleh RIM (produsen Blackberry) tidak sebesar yang dikeluarkan oleh Nokia pada saat itu di Indonesia.

1.Dukungan Operator Telepon (Provider)

Seperti kita lihat sendiri, pihak Blackberry sendiri jarang beriklan terakhir ini, namun penjualannya bukannya menurun, malah meningkat. Dukungan operator telepon adalah salah satu faktor pendongkrak penjualan BB. Mereka bahkan menjual dengan sistem Bundling dengan produk yang mereka keluarkan. Dengan cara ini, mereka mengharap new user akan berpaling untuk memakai operator mereka. Jurus ini adalah, tanpa berkeringat berpromosi, dan orang lain yang melakukannya, namun brand BB terangkat cepat dalam waktu singkat.

2.Push Mail.

Mengapa operator mendukung? Karena semua tahu, bahwa demand akan pemakaian teknologi internet makin besar dan tak terbendung. Sebelum BB muncul, orang yang ingin mengecek email atau ingin browsing harus membuka komputer, laptop atau sekarang netbook. Sementara banyak orang akan gerah kalau harus menenteng laptop kemana-mana dan harus sebentar-bentar membukanya. Dengan BB ditangan, email yang masuk langsung akan diketahui oleh pemiliknya, jadi tak ubahnya seperti SMS saja. Bahkan bagi seseorang yang pekerjaannya membutuhkan email, SMS, Yahoo Messenger, browsing secara bersamaan, akan sangat terbantu dengan alat ini.

3.Fenomena Facebook.

Sangat diakui mendongkrak BB, sekali lagi momentum mereka di Indonesia seolah lahir bersamaan, layaknya saudara kembar. Saling mengisi dan mendukung. Begitu BB sukses dengan fitur ini, banyak merk lain mengekor fitur ini dan berbagai fitur lain mengenai Teknologi Informasi. Mereka juga ramai-ramai menyediakan Facebook, email setting, bahkan bisa chatting YM (Yahoo Messenger) seperti SMS.

4.Tarif Flat.

Banyak merk lain yang mengekor kesuksesan BB masih belum bisa menyediakan tarif flat untuk memakai jasa Teknologi Informasi ini. Mereka mengenakannya per pemakaian. Alhasil, jika pemakaian rutin akan menimbulkan biaya yang besar. Hal ini sangat jauh dari praktis. Sedangkan BB memberikan biaya yang sudah terukur untuk pemakaian unlimited. Ingat orang sekarang sudah tidak senang dibatasi lagi, mereka akan selalu bertanya,”Berapa harganya yang unlimited?”

Boleh dibilang gadget seperti O2 dan Communicator sudah tenggelam jika tidak melakukan re-branding lagi dan memberikan fitur tambahan yang lebih inovatif. Momentum adalah penunjang utama dalam setiap bisnis.

Apapun usaha anda, 'paranormal' bisnis seolah diperlukan untuk selalu memberikan 'angin segar' dalam bisnis anda. Jika tidak ingin tenggelam, tentunya anda harus menaiki gelombang, bukan? Riding a New Wave adalah jawabannya. Tinggal apakah anda bisa melihat datangnya gelomabng itu atau tidak. Teknologi Informasi, seperti internet adalah jawabannya.

Bagaimana pendapat anda?

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